Apr 22, 2008

Basic Email Marketing

We all receive spam in our inbox. Most of us hate deleting the newsletters and email notices that we signed up for. What we cannot deny is that email marketing is a good method of marketing that generates a good ROI.

Not all email marketing software is created equal. Gold Lasso offers more features for less cost. They include many pro features that are often reserved fro the big companies, including dynamic content, action based messaging, drip logic, segmentation and delivered monitoring. Gold Lasso offers this for a guaranteed 20% lower than the competition.

Low cost is a defining factor for many businesses, but don't overlook features. A feature that can reduce the bandwidth wasted emailing dead email addresses can save the company far more than they invest in their email campaign.



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