Apr 15, 2008

Building an Online Business: PodCasts and Video


Don’t have a Podcast? Why not? Podcasts have an avid following, increase the social value of a website, and gives the webmaster another chance to increase exposure for their main site.

The podcast only needs streaming files to qualify. Podcasts can be listed on dozens of free services, each with a links to the main site. Some of the most common are: AmigoFish.com, Digg Podcasts , Podcast Pickle , www.apple.com/itunes/podcasts or http://podcasts.yahoo.com.

The most popular podcatcher software is iTunes, available as a free download from www.apple.com/itunes/download.

There are free podcast sites around the web. You just need to find the one that works for you.

Promote Video

Load video at facebook, youtube, etc and submit those to increase exposure. It is amazing how many young people click in keywords, and use the ‘search video only’ link in their browser to view relevant videos.

This video and podcast doesn’t need to be professional. It can be used as a tool to see who is paying attention to different methods of marketing. There are so many things you can use as a marketing tool:









  • Entertainment




  • Educational tutorial or course




  • How to Video




  • Podcast interview of people ‘in the know.’




  • Comparisons and reviews are currently ‘hot’




  • Explanations of how things work – improve their working ability




  • Insider tips




  • News

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