Rural Smart Marketing Pt 1 Clarity

Smart Marketing in a Rural Setting Can Double Sales

Suzanne at Grace Publishing, an online and print magazine company, likes to say there are three keys to creating unstoppable momentum for your business:

- Clarity
- Congruency
- Consistency

Clarity gives you realistic expectations for business, which are often much higher than you presently expect. For example, a Jeep and an Indy racer are both cars, but designed to do very different things. You wouldn't expect a Jeep to be competitive in the Indianapolis 500. Nor would you expect the Indy racer to negotiate a logging trail. They are designed for different purposes. So too it is with businesses.

Clarity allows you to have realistic expectations of what you can and can not do.

This is the same concept that drives advertising. You wouldn’t expect a coupon clipper, or local newspaper ad, to build your business’s image, and attract people who are not looking for bargains. Nor would you expect a newspaper to have the ability to reach the number of people that an online ezine has the ability to attract.

The only thing that stops people from pursuing their full potential is lack of knowledge:.



Small Business Advice and Resources

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