Successful Article Marketing Pt 2

Meeting Search Engine Demands

The second secret is to make the article easy to optimize for search engines.
Keyword density must be no more than 5%. Google benches or penalizes web pages with a keyword density over 5%. Yahoo and MSN allow 7% keyword density before penalizing the page.

Search engines rarely read more than 150 words, including the link bars and page code. The first rule of search engines is that they are stupid. They start to read at the Body code. They do not differentiate between code and content.

One new trend in article marketing is the easy to skim article. Articles that are divided every 150 – 200 words serve two purposes. It is easy for readers to skim the content and decide to read the article. It also lets SEO webmasters use the sub titles to optimize the page.

Search Engines see the H1, H2, H3, H4 heading titles as page breaks. Each one starts the keyword count over again. A search engine will only read the first 150 words of a 1000 word article. Add five heading titles, every 150 – 200 words, and the search engine will read the whole page.

How to Write a Good Article

Web publishers hunt the internet daily looking for good articles. They are not looking for grammar or style. They need an article that will ‘hook’ the web surfer’s interest and keep them on the webpage longer than 10 seconds.

A good article may be published hundreds of times. This makes them a vital part of any link building campaign.

How to Submit

There are three ways to submit an article. The most popular is www.isnare.com. The article may possibly be submitted to 40 000 web publishers. Pay particular attention to whether the submission service sends the article to free content sites and web publishers, or to directories.

Combine these tips to turn an article writing program into a powerful Internet Marketing and Link Building campaign.