Rural Smart Marketing Pt 3 Consistency

Consistency means staying with it. Have you ever been caught in traffic in a large city? You accelerate as the light turns green, only to stop at the red light on the next corner. This pattern of starting and stopping repeats itself over and over as you make your way to your destination. It's impossible to gain any momentum, which results in both lost sales, and higher expenses. The problem most small business owners have falls in their choice of advertising. Many small business owners choose their advertising based on three beliefs:

It worked for my competition so it will work for me.
It has worked this way for years.
The most expensive method works the best.This combination can be deadly for a business’s long term growth. The problem with this type of limited thinking is that it binds the business owner’s creativity, rendering them unable to look toward future shopping trends in the local economy.

Businesses have momentum which is achieved by practicing Clarity and Congruency over a long period of time.

Smart choices enable a business to grow.
Having a definite plan will help you pick the best choice for YOUR business.
Focus will enable you to explore different methods of marketing.






Tips and Resources for Small Biz owners.

Marc S. is a creative director in a NY advertising agency. He has three websites. If you want a NY ad agency to make your logo, website or help with a marketing campaign then visit www.virtualadagency.com, if you have a new business and want to networkwww.scrappyupstarts.com , and if you want the inside scoop on advertising then visit www.madisontomain.com.